Greasing the wheel

Wowee! Time has flown!

NOT ONLY have we been lost in a world full of rehearsals, but we've just received word that our shows have sold out (YIKES)

BUT don't fret just yet... a little birdie has told me there might be at least one more show left in it for us alley cats (rumour yet to be confirmed!)

Until then a little digital teasing to get you in the mood for whats to come this coming Monday and Tuesday:

Vodka Cranberry Soda (By Dan Evans) - Caitlin Dooley and Lucy Whyte get physical

Can't wait to see you in Winn Lane ;) be sure to get there early! We've got more planned then just your standard theatre show

xo The Alley Cats

Where the wild things are

You may or may not have already seen our sexy little something-something of a video.

Maybe I'm biased, but I found myself watching our teaser ad over and over!

A note to the cluey, this video gives clues as to what the shows are about :) take a guess at the four sets of people you'll encounter this May.

Here are some handy hints to help you out:

An Alleyway in Two Parts - Max Mellor
Michael Johnson
Dinny Dinsdale

Vodka Cranberry & Soda - Dan Evans
Caitlin Dooley
Athalia Foo



[untitled] - Daniel Maloney
Dan Eady
Genevive Butler

Bottom of the Glass - Eloise Maree
Benji Jackson

Don't forget to book your tickets! More info? Check it here

 

A HUGE thanks to all involved in our sunday afternoon video creating:

Eloise Maree, Claire Jarvis (director, cameraman AND editor in chief), Wendy Ma, Michael Johnson, Lachlan Richards, Jack Loel, Sarah Lawrence, Genevieve Butler, Dinny Dinsdale, Caitlin Moriarty and Ishrak :)

 

All Work and (all) no Play...

Can you work while you play? The answer is YES

No joke, we Alleycats achieve this on a daily basis! You may have noticed our Facebook and Twitter going a little mental this evening. Apologies if this interrupted your nights watching of Game of Thrones, 30 Rock or (heaven forbid) any of the numerous C grade reality shows I can't seem to tear my eyes away from!

You were right - we were getting up to no good. BUT we achieved a lot too because tonight was our second reading of the play drafts - and what a reading it was.

We re-met some splendid characters. Some had gone through a transformation for the better or the worse, some rambled with a little more sense, some made us laugh more and others cry more.

I can honestly say, however, that this mixed bag of characters who make up the Alleyway Project experience will not fail to meet you - eye to freaky eye.

Come meet them for yourselves. They don't bite.... usually.

GUEST BLOG: Marketing 101

Hi there I'm Athalia.

I'm the Alleyway Project's resident marketing lass, and I'm also performing in the project too (my character may surprise you!)

I love working in the arts, and i also love marketing (I'm pretty nerdy!) so I thought I'd share with you 5 basic marketing tips that you can use on any project!

1. Communication: remember everything you do, say, create and share is a message you send out which create/alter perceptions and opinions. 

2. Consistency: above all make sure your branding and any communication is similar and identifiable. McDonalds and Google are great examples of branding consistency :) (check out more from maccas here)

 3.  Targeted: know who your audience is. Everything you send out/create should be designed to attract the attention of a certain group of people -  know what they like, where they hang out, and what they are interested in.

4. Interactive: Try and create/establish platforms for your target market to interact with you - give your their thoughts, feedback and generally get to know the brand/product. The more people contribute the more they feel involved and the more personally invested they will be in following your messages and wanting to understand your product.

5. Believe in your product AND have Fun: There is no reason why you can't always have fun with marketing :) people can tell if your brand/product is something you really believe in so make sure you are invested 100% and others will take an interest also!

I hope you got a little sumthin' sumthin' from this blog post!

OH by the way, I'm in Dan Evan's play as part of Alleyway Project :) Come see me be 2x more then what i already am!

ALSO, competition is still on!
AND Alleyway's got tickets w a drink. Check out the rest of the shows while you're there!