GUEST BLOG: Marketing 2.0

So it's two weeks to go (actually, less then that!) and things are getting pretty hectic at Alleyway Project HQ!

Thought I'd share a couple extra tips in these final days leading up to the festival marketing wise :) there aren't too many, and from what I see most shows and teams are doing really well (they've sure got ME excited!)

A few handy hints are below:
1. Get Personal - personal invites and personally delivered information really help to get people along. The information sticks in people's minds more, and personally for me it makes me feel that little more connected to the show/event. So get emailing, texting and calling around :)

2. Get other people talking - hearing things from third parties has more credibility then if you promote things yourself sometimes. So do cross promotions with others, get street press talking AND make sure you get reviewers along to your show.

 Another thing you can do is create fun events or get other people involved in the lead up to your event, and get them to blog about it or just have fun when they get involved.

3. In Your Face - beware of spamming! Something I learnt early on (painfully) was continual mentions and messaging really grates on peoples nerves, and fair enough! Invite people to your Facebook events, do posters and flyer/post card drops and send out the occassional group message (a few days before the event is great) these are great ways to keep peoples interest, otherwise they will tune messages out and will negatively associate you and your brand/event with their irritation! This is counter productive.

I am really looking forward to seeing all of the shows :) don't forget to book on the Anywhere Theatre website or phone (3102 1978). Would suck to miss out!

xo The Alley Cats

GUEST BLOG: Marketing 101

Hi there I'm Athalia.

I'm the Alleyway Project's resident marketing lass, and I'm also performing in the project too (my character may surprise you!)

I love working in the arts, and i also love marketing (I'm pretty nerdy!) so I thought I'd share with you 5 basic marketing tips that you can use on any project!

1. Communication: remember everything you do, say, create and share is a message you send out which create/alter perceptions and opinions. 

2. Consistency: above all make sure your branding and any communication is similar and identifiable. McDonalds and Google are great examples of branding consistency :) (check out more from maccas here)

 3.  Targeted: know who your audience is. Everything you send out/create should be designed to attract the attention of a certain group of people -  know what they like, where they hang out, and what they are interested in.

4. Interactive: Try and create/establish platforms for your target market to interact with you - give your their thoughts, feedback and generally get to know the brand/product. The more people contribute the more they feel involved and the more personally invested they will be in following your messages and wanting to understand your product.

5. Believe in your product AND have Fun: There is no reason why you can't always have fun with marketing :) people can tell if your brand/product is something you really believe in so make sure you are invested 100% and others will take an interest also!

I hope you got a little sumthin' sumthin' from this blog post!

OH by the way, I'm in Dan Evan's play as part of Alleyway Project :) Come see me be 2x more then what i already am!

ALSO, competition is still on!
AND Alleyway's got tickets w a drink. Check out the rest of the shows while you're there!